Finding Your Keyword & Keywords Testing
Finding Your Keyword
A keyword is a search string that people use when they search on Google. So for example, if I am looking to buy a television and if I am Googling strings like “best television within $1000 or best television or television reviews” these will be considered as keywords.
In real world scenario, both best television and cute cat pics will be considered as keywords. But as we are dealing with Amazon Affiliate Marketing only, we will focus on the keywords that can benefit our affiliate marketing journey.
Now, think about it.
When we want to earn a commission based on purchase, we definitely want to target those keywords that result in sales, right? Let me ask you this. Suppose, you have a website about cats. Your website is ranked for two keywords on Google means that when people type these two keywords to search something, your website comes at the top of the Google search result.
The keywords are:
- Cute cat picture
- Best Cat Food
Now, tell me, which of these two keywords will give you more money when you redirect that person to Amazon? Obviously, it is the 2nd one which was “best cat food”.
The person who types something like “best cat food” on Google, you can be certain that he or she wants to buy one of the food items and when you let him/her read a review on your website about cat food and then redirect him/her to Amazon, the chances are high that you will end up with more commissions.
These are called buying keywords. Any keyword that is searched with an intention to buy something is known as a buying keyword.
When you are trying to build an Amazon Affiliate Website, you will have to try to rank for these keywords first.
Here are the most common buying keyword types:
- Best + product
- Product + reviews
- Product + for sale
- Best + product for sale Best + product under $500/ best + product under $1000
- Product a vs Product b
- Best + product for money
Simply replace the product part with your topic of interest. So for example, if I want to work with cat food, I will try to rank for keywords like best cat food, cat food reviews, cat food for sale and so on.
Now, after you know the format in which you will test your keywords, it is time to dive deep.
Before you jump in and start creating websites, you have to test your keyword.
Testing Your Keywords
Probably, the most important task that you will perform in your journey to become an Amazon Affiliate Marketer is testing your keyword.
Before you start spending any money, you have to figure out whether you can rank for the keyword that you are targeting. If you think you are not going to rank for a keyword, there is no point creating a website around it, right?
If you are not ranked on the first page or 2nd page, people will not be able to find you and thus, you will not be able to get any commissions.
Now, how do we test the keyword? What’s the process like? Different marketers follow different routes when it comes to testing the keyword. Some follow software driven methods, some do it in an organic way. I will talk about both methods.
So, if you want to use a software to test keyword, your best options out there are either Long Tail Pro or Keyword Revealer. I have used keyword revealer a lot in my early days and I think this is a cheap enough option to go for if you are really interested in using a paid keyword research tool.
When you type your keyword and hit analysis (make sure that you select the global google which is google.com) you will receive a range of data from these tools. Mostly, the result will comprise of these metrics:
Page Authority: Tells you how strong the page is on Google’s Eye
Domain authority: Tells you how strong the whole domain is in Google’s eyes
Backlinks: How many websites are linked to your competition websites
Age: How old your competitive websites are
Trust Flow: How trusty is the website on Google’s eyes
Apart from these data, the tool will also give you a difficulty score (varies from tool to tool) which will tell you whether you should go for the keyword or not.
My suggestion would be not depending on the tools and doing the research manually on your own. Let me tell you how you can do that.
So, let’s say we have decided to go for the keyword “best cat foods”. It is time to start our research phase. We will start by typing best cat food on Google. If you have the Keyword Everywhere Chrome Add-on Installed, you will immediately receive the search data.
Now, if you have a look at the picture, you will see that the search volume for the keyword is 14,800/Month. That’s a very good number. You can also see that I have another chrome add-on installed on the left side which is called SeoQuake. You will find that too on the Extensions.
That tells us about the back links of a domain. See the first result. That domain has 214 back links.
Now, if you want to know the PA and DA of the domains in this list (remember, all the websites that are there on the first page of Google for your keyword are your competitors), head to www.moz.com/researchtools/ose/ and put the domain. This will tell you the DA and the PA.
Now visit www.Majestic.com and type that same domain. This will give you the Trust Flow. You pretty much know everything now, right?
Prepare an excel sheet with all the information of all the websites of the 1st page. Now do an average.
If you see that the average PA of the pages is less than 20, average DA is less than 30, average TF is less than 10 and the average back link is less than 50, it is a good opportunity to go for. At the end, it all comes down to whether you feel confident enough that you can beat the current 1st-page websites with your skills but if you want to be technical, that’s the process.